ICYMI: CPG Paid Social Strategies, Snapchat-Turner Deal, Facebook Targeting for App Installs
This week: Adaptly shares social advertising recommendations for CPG brands via MediaPost and an infographic, Turner and Snapchat expand their partnership, and Facebook launches dynamic ads for mobile app installs.
Consumer packaged goods (CPG) advertisers are spending 18.2% more on digital advertising this year, particularly on social media. When used in combination with third-party data, social media advertising allows CPG brands to reach customers in all stages of the purchase funnel. Adaptly’s VP of Strategic Accounts Ruth Arber shares recommendations to assure success for CPG brands using social advertising to drive in-store and online sales. For more strategies beyond e-commerce, download Adaptly’s CPG whitepaper.
Want a quick and easy guide to social advertising for CPG brands? Look no further: we’ve condensed our CPG whitepaper into a snackable infographic to highlight key insights from the report. Consumer behavior is evolving rapidly, and CPG brands must stay ahead of the digital curve to convert customers. Check out trends, challenges, and Adaptly recommendations to kickstart your CPG social advertising campaigns.
Sports fans will be happy to hear that a new Bleacher Report Discover Channel will be available to U.S. Snapchat users starting January 4th. The return of Bleacher Report, a millennial-themed digital sports brand, and new original shows from TBS, Adult Swim, and truTV, indicate Turner’s pursuit of a younger, mobile-centric audience on Snapchat. Turner already covers NCAA March Madness and the PGA Championship through the platform and will focus on the Live Stories and Shows portion of the partnership, giving Snap the lead on the Discovery Channels.
Facebook has launched dynamic ads for mobile app installs, which will let advertisers target users based on their recent product browsing history. The ads are available through the Facebook Audience Network and include an app event optimization feature that identifies the users most likely to take an in-app action after downloading. This update will make it easier for advertisers to retarget users interested in their apps and increase downloads.