Facebook Facebook Twitter Twitter Instagram Instagram Linkedin Linkedin Pinterest Pinterest Email Previous Next Search Clock
Login

Focused on client success, we position marketers at the cutting edge of paid social through access to the latest platform offerings, personalized marketing expertise, and trusted technology.

See How >

How It Works

Technology

Our proprietary technology delivers multi-platform campaign optimization and real-time insights with workflow efficiencies that are unique to Adaptly.

See technology >

Expertise

Strategy and media teams are partner-certified and share 6+ years of data-driven insights with our clients.

Learn More >

Access

An inaugural member of Ads API programs, we give clients first-mover advantage through the latest offerings from today’s most relevant social channels.

Our Partners >

Our Clients

We help our customers navigate the increasingly complex social media ecosystem and provide them with solutions to optimize large-scale advertising campaigns.

Our Vision

We believe digital platforms like Facebook, Instagram, Pinterest, Snapchat and Twitter are better for both consumers and advertisers. These channels offer native advertising formats with extensive targeting capabilities based on personal profile data instead of inaccurate cookies.

Walled Gardens

While digital platforms are often considered “walled gardens” since they’re technologically independent and have led to fragmented interactions between consumers and companies, they eliminate issues associated with traditional media - accountability, attribution, and scale across devices. And in the end, they deliver against any marketing objective.

Opportunity

Brands now have the opportunity to deliver more value through ads that are relevant to consumer identities and social contexts. This builds better connections between advertisers and their target audience, and success for client advertisers leads to our success at Adaptly.

Current Openings

Our Offices

With offices spanning four time zones across the globe, we provide dedicated client support at a local level.

New York

22 West 19th St. Floor 3
New York, New York, 10011

London

2nd Floor
68/69 St. Martins Lane
London, WC2N 4JS

Chicago

747 N LaSalle St.
Suite 500
Chicago, IL, 60654

Los Angeles

1411 5th Street, Suite 405
Santa Monica, CA, 90401

San Francisco

535 Mission St,
San Francisco,
CA 94105

Our Leadership Team

Collectively, our global leaders have a plethora of insights from decades of experience working at brands, agencies, and marketing vendors.

See Leadership >

Nikhil Sethi

Co-Founder & CEO

View Bio

Nikhil is a builder, gamer, and animal lover. Nikhil has been honored by Forbes and included on their “30 Under 30: The Brightest Minds Rocking The Marketing World” list as well as AdAge’s “40 Under 40” which honors the innovative, young marketing leaders who have made their mark in the client, agency and media worlds.

Garrett Ullom

Co-Founder & CTO

View Bio

Garrett designs strategy that weaves through business, technology, and company culture. He has been fusing together innovative approaches for years and is fixed on helping Adaptly achieve its true potential. A champion chess player, Garrett remains undefeated in the Adaptly office. But he is still up-and-coming in company bowling.

Sean O’Neal

President

View Bio

Sean lives at the intersection of marketing and business development. He is obsessed with fast-growing technology companies and addicted to the thrill of start-ups. His reading list spans history, business strategy, eastern philosophy, and comic books, and he spends most of his weekends mixing jazz records with red wine.

Matt Depeola

Chief Financial Officer

View Bio

Matt comes from a mixed background in finance, astrophysics, and male modeling. He arrived at Adaptly from Google, where he spent a little too much time in the micro-kitchens. While there, he worked on the integration of Invite Media into the DoubleClick stack. Away from the office, Matt works on his patience and parenting skills as well as male modeling.

Matt Burgoon

SVP of Media Operations

View Bio

Matt has been in the world of digital media operations for over 15 years, working for various startups, small orgs, and massive media conglomerates. His interests include workflow, processes, and back-up plans. He’s been a record collector for 20+ years and very excited to pass down his collection to his two boys, who he’s raising as proud Cleveland Sports fans. Go Cavs!

Kelley Gott

SVP of Revenue

View Bio

With over 25 years of experience in Advertising, Kelley joined Adaptly in 2015 after serving in several leadership positions at social technology companies BLiNQ and SocialCode, in addition to Time Inc., Hearst, Condé Nast and more. Kelley leads the Sales and Client Service teams and fosters the development and growth of our East Coast revenue operation. Most weekends she can be found playing golf, at the beach or enjoying good wine.

Charlie Neer

SVP of Revenue

View Bio

Charlie has worked for large and small advertising companies, helping them develop and execute successful advertising strategies in markets around the world. He is easily recognized by his unkempt mop and fluctuating facial hair experiments. He is the proud papa of two kids and the proud owner of three full passports. For reasons unknown he also knows all the world’s countries and capitals.

Danielle Shamos

VP of Revenue

View Bio

Danielle brings years of digital strategy and management experience across social and search. She enjoys immersing herself in new technology in this fast and ever changing industry. Outside of the office she enjoys traveling to new and undiscovered places as well exploring the nooks of L.A. and crossing restaurants off of Jonathan Gold’s L.A. 101 list. She’s also an avid fitness enthusiast and has recently started designing jewelry.

Lisa Cucinotta

VP of Accounts

View Bio

Lisa has more than a decade of experience at agencies and nearly 15 years focused on branding and performance-based media as well as cross-platform creative strategy. Lisa graduated from college with a BFA in Fashion Design and fell in love with digital media after starting her own fashion website and becoming what would now be considered an influencer. A (hopefully still fashionable) mom of two, she has traded blogging about fashion to writing about the challenges of parenting, which she refuses to call “mommy blogging.”

Rob Kabrovski

VP of Accounts

View Bio

Rob is passionate about the digital space, to understand the channel mix and how the various parts of it work together. With over 6 years’ experience in the industry, he has worked across a variety of disciplines including Affiliate, Display and Paid Social, and is constantly challenging the norms to drive innovation across this space. In his spare time, you will usually find Rob in the gym, playing football, watching his favourite team (the mighty Manchester United) or attempting to succeed at golf.

Ruth Arber

VP of Strategic Accounts

View Bio

Ruth leads the strategy team at Adaptly, working with brands to understand their objectives and provide tailored strategic solutions. Starting her career as a Facebook biddable specialist over 6 years ago she has a developed an in-depth knowledge of the activation, campaign management & strategy across a range of Paid Social channels. London born, she moved to New York 18 months ago to work in Adaptly’s HQ to work on key accounts and entertain clients with her British accent.

Montse Guasch

VP of Marketing

View Bio

Montse is a self confessed digital industry addict, having worked in digital advertising for more than 10 years across both Europe and the USA. She is an avid follower of digital trends, helping brands to integrate new ways of advertising into their daily strategies.

Kyle Benedetti

VP of Partnerships

View Bio

As VP of Partnerships, Kyle leads Adaptly’s platform relationships to help maximize overall client success, revenue growth, and partner alignment. He brings over 12 years of digital, social media, mobile, and performance advertising experience to Adaptly. Kyle has worked at some of the largest platforms in the world, with stops at both Yahoo! and Facebook. He has also built sales and business development teams from the ground up at other social media startups. Outside of the office, you can find Kyle on the golf course, volleyball court, or rooting for a New England sports team.

Kristen Donnino

VP of Product

View Bio

Kristen oversees all aspects of the Product lifecycle and works closely with our strategic partners, including Snapchat, Pinterest, Facebook and Twitter. Over the past 3+ years at Adaptly, Kristen has been deeply involved in establishing the product vision and launching new integrations, products and features in-market. She lives in Manhattan and when not chasing her toddler around, she enjoys fitness of all varieties, photography and travel.
Bogdan Sabac

VP of Engineering

View Bio

Bogdan leads Adaptly’s exceptional engineering team in building and scaling our next generation of world-class ad automation software. He has extensive experience in driving disruptive and innovative solutions across start-ups, high growth and turn-around enterprises. He appreciates good food, engaging conversations and the pleasure of finding things out.

Loryn Lyn Simonsen

VP of People

View Bio

A South Jersey native, Loryn has been in NYC since 2010 and at Adaptly since 2011. When she’s not working to promote, spread and support the Adaptly culture you might find her meditating, hosting a dinner party, adding Snaps to her Story or even dabbling in watercolors. Loryn is grateful Adaptly has connected her to such an intelligent, generous and diverse group of people.

Our Story

2010
  • Accepted into DreamIt Ventures’s three-month accelerator program

  • Opened NYC headquarters in “Silicon Alley,” Manhattan’s Flatiron District

2011
  • Received Series A funding

  • Expanded into EMEA with a London office

  • Ranked in Business Insider’s Silicon Alley 100 list

  • Designated a member of Facebook’s selective Marketing Partner program

2012
  • Named “One to Watch” by Time Inc.

  • Awarded Series B funding from First Round Capital, Time Warner, and Valhalla Partners

  • Set up an office in Los Angeles

2013
  • Joined Twitter’s new Marketing Platform Partner program

  • Co-founder Nikhil Sethi honored in Ad Age’s 40 Under 40 list

2014
  • Established exclusive partnership with messaging app Kik

  • Co-founders Nikhil Sethi and Garrett Ullom inducted into the Forbes 30 Under 30 list for the second consecutive year

  • First alpha member in Pinterest’s program for Marketing Developer Partners

2015
  • Selected for early Instagram Ads API access

  • Opened an office in San Francisco.

2016
  • Became an initial Snapchat Partner

2010

Accepted into DreamIt Ventures’s three-month accelerator program

2010

Opened NYC headquarters in “Silicon Alley,” Manhattan’s Flatiron District

2011

Received Series A funding

2011

Expanded into EMEA with a London office

2011

Ranked in Business Insider’s Silicon Alley 100 list

2011

Designated a member of Facebook’s selective Marketing Partner program

2012

Named “One to Watch” by Time Inc.

2012

Awarded Series B funding from First Round Capital, Time Warner, and Valhalla Partners

2012

Set up an office in Los Angeles

2013

Joined Twitter’s new Marketing Platform Partner program

2013

Co-founder Nikhil Sethi honored in Ad Age’s 40 Under 40 list

2014

Established exclusive partnership with messaging app Kik

2014

Co-founders Nikhil Sethi and Garrett Ullom inducted into the Forbes 30 Under 30 list for the second consecutive year

2014

First alpha member in Pinterest’s program for Marketing Developer Partners

2015

Selected for early Instagram Ads API access

2015

Opened an office in San Francisco.

2016

Became an initial Snapchat Partner