KFC / Facebook

KFC Brings Gamers and Grimers Together in First-Ever Facebook Live Ad

Fast food chain KFC worked with Adaptly and media agency Blue 449 to get whitelisted for the Facebook Live beta and became the first ever UK brand to put paid support behind Facebook Live activity. The brand wanted to re-build an emotional connection with a younger target audience and build a natural connection with elements of Millennial-facing pop culture.

The livestream covered an event where a mash-up of professional gamers and grime artists battled each other in PlayStation games while consuming KFC products.

The campaign generated significant attention and coverage in UK media, as the first ever Facebook Live activity to be run in the UK market. Promoted livestreams are generally more expensive to run than other forms of Facebook video ads, and CPV for this part of the campaign came in two-thirds higher than the non-live figures. In total, promoted videos generated over 523,000 views and the teaser photo post amassed over 2.5 million impressions. The campaign went on to achieve the highest level of organic reach ever for a KFC video, with the live stream reaching 2.7 million people. 87% of KFC’s target audience had seen the campaign in less than five days.

Results

2.7MM

people reached by livestream

87%

of target audience reached

2.5MM

impressions of pre-event teaser post