Hostess / Snap Ads

Hostess Snacks on Success with Millennials Through Snap Ads

Hostess, the maker of iconic snacks like Twinkies and Ding Dongs, debuted on Nasdaq in November 2016. As a newly publicly traded company, the brand’s primary goal was to build brand awareness among a young, savvy audience that is interested in the world of finance and investing.

Snapchat reaches 41% of 18 – 34 year-olds in the US. As a Snapchat Ads Partner, Adaptly enabled Hostess to target Snapchat’s highly engaged users. In collaboration with Snapchat and Nasdaq, we devised a strategy that entailed targeting keyword and Snap Lifestyle Categories, based on first-party interest data: news watchers, bookworms, techies, and more. Nasdaq’s in-house creative team executed on Hostess’ objectives for a vertical video that captured the brand’s identity and charm.

Hostess successfully generated 3.2 million impressions. Snapchat users completely viewed nearly 72,000 ads, an engagement feat since Snap Ads are skippable.

Results

32MM

impressions

72k

views completed