ICYMI: Adaptly Presenting at AdWeek Europe on Monday
This week: Adaptly gears up to host a session at AdWeek Europe on Monday with TLC and media agency the7stars, details on TLC’s first Promoted Pins campaign in the UK, Mother’s Day social advertising tips, and a UK Easter strategy guide.
If you will be in London on Monday, be sure to stop by Adaptly’s session at AdWeek Europe with Discovery’s TLC and media agency the7stars. Scheduled to take place on the Workshop Stage at 2:30PM, our session “Keeping Up with Social Platform Perspectives” will be led by Ruth Arber, VP of Strategic Accounts. Arber will be joined by Kirsty Sloan, Digital and Social Producer at Discovery’s TLC, and Adele Burns, Entertainment Director at the7stars, to discuss multi-channel campaign planning across Facebook, Instagram, Snapchat, Pinterest, and Twitter. For those unable to attend, use the hashtag #AWEurope to follow along or livestream the session from the AdWeek Europe website.
To promote the UK premiere of hit show Say Yes to the Dress, TLC teamed up with Adaptly and media agency the7stars to execute the first Promoted Pins campaign run by a UK broadcaster. A popular destination for wedding planning, Pinterest was the ideal platform to raise awareness for the show’s premiere. Over the course of the campaign, TLC garnererd an overall engagement rate that exceeded benchmarks by 1.13%, and beat the network’s cost-per-engagement goal by 70%. For full campaign details, download the Adaptly success story.
Mother’s Day may not be until May in the US, but it is coming up on March 26th in the UK. Last year, Brits spent £928 million on Mother’s Day cards, flowers, and gifts, as the holiday gains momentum as a significant retail event. Mobile and social are leading the charge, with two-thirds of Mother’s Day-related searches occurring on smartphones in 2016. To reach on-the-go consumers on social media, Adaptly’s EMEA Client Strategy Director Milana Saric shares tips and best practices.
Easter is only one month away, but there is still plenty of time to execute an effective, cross-platform social advertising strategy. Easter is a particularly big shopping holiday in the UK, where consumers spent £4 billion on retail in 2016. With over 9 million Easter Pins and a 1.07x increase in Easter-related Facebook posts in the UK, social media advertising is an excellent way to reach Easter shoppers. Download Adaptly’s UK-specific Easter strategy guide for further insights.