Adaptly Breakfast in London: How Pinterest Fits in the Digital Landscape
In early April, Pinterest rolled out Promoted Pins to businesses in the UK, where the platform’s user base has more than doubled over the past year and catalogued 2.2 billion ideas since the regional launch three years ago.
75% of Pins are from businesses, and Pinners are receptive to Promoted Pins. Pinterest bridges the gap between branding and direct response, but which budgets should it compete with?
I’m excited to share that next Tuesday, June 7, we’ll be joined in London by Pinterest, Center Parcs, and Blue 449 for a discussion on Pinterest’s unique position in the digital marketing landscape and whether the platform belongs with social media or paid search planning.
Attendees will leave the breakfast with actionable insights from a first-in-market UK advertiser and successful Pinterest campaigns in the US. A few other key takeaways:
- How the emergence of new platforms like Pinterest represents changes in consumer behavior and exciting new marketing opportunities
- How to measure success on Pinterest
- Where Pinterest could fit in the wider marketing mix in the future