Adaptly Named a Pinterest Ads API Marketing Developer Partner
Company Launches Enterprise Media Buying Software with Major Brands and Agencies
Pinterest, the visual bookmarking tool, today announced that Adaptly, Inc. has been named an Ads API Marketing Developer Partner (MDP) and has developed software products for purchasing and managing paid media campaigns on Pinterest.
Adaptly has integrated Pinterest advertising into its technology which will offer its clients the ability to plan, deploy, optimize, and report on paid media campaigns across Pinterest, making Adaptly’s platform the only technology today for media buying across Pinterest, Facebook, Twitter, and Kik.
Marketers can reach new audiences beyond their existing Pinterest followers by promoting pins on their Pinterest board through paid media. These advertisements are called “Promoted Pins.”
Through Adaptly’s technology, marketers can manage every aspect of a Promoted Pin campaign. The Adaptly platform offers a number of key advantages which include the ability to create and edit multiple pins and campaigns in bulk; the ability to discover, create and optimize a large number of keyword terms; and the ability to organize and report on performance information in flexible and customized ways.
Adaptly was part of a limited beta of the Pinterest ads API for several months prior to today’s announcement. As part of the beta, Adaptly developed and tested its Pinterest advertising features in advance of making it generally available. Early users of Adaptly’s Pinterest solution include brands like King’s Hawaiian, Framebridge, and WedPics, as well as agencies like The Richards Group.
“We are pleased to be partnering with Pinterest on the launch of their MDP Ads API and are excited about the progress we have already made together”, said Nikhil Sethi, Adaptly co-founder and CEO. “We are confident that we have the most robust and powerful software solution for Pinterest advertising”.
“We have had a great experience with Adaptly’s Pinterest solution”, said Chad Donvito, Brand General Manager at King’s Hawaiian. “Adaptly was able to expand our comprehensive digital advertising strategy with this Pinterest solution and we’ve been very happy with the results”.
“We are excited to be one of the very first agency partners to test Adaptly’s Pinterest solution”, said Jeff Kauffman, Group Media Director and head of Social Media at advertising agency The Richards Group. “We are early adopters of technology and media solutions and Adaptly has helped us remain on the forefront.”
Pinterest is known for its effectiveness for driving high-converting traffic, and particularly for retailers. A study by MillwardBrown revealed that 96% of active Pinterest users have used Pinterest to research and gather product information, 93% have used Pinterest to plan for purchases, and 87% have purchased something because of Pinterest.
WATCH HOW WE CELEBRATED THE PARTNERSHIP!