Adaptly Selected for Early Instagram Ads API Access
Sears and Assembly Among First Beta Advertisers
We are thrilled to announce that Adaptly has been selected as a Facebook Marketing Partner with early Instagram Ads API access and has released software products for purchasing and managing paid media campaigns on Instagram. Adaptly is one of a small number of technology companies to have early access to the Instagram Ads API, an exclusive invite-only program designed to advance the availability of Instagram media buying.
Among the first clients to leverage our Instagram solution are retail giant Sears Holdings and full-service advertising agency Assembly.
Adaptly enables marketers to reach more than 300 million monthly active Instagram mobile consumers via a combination of premium video ad formats and high-quality photography. We are able to target Instagram audiences based on a number of data points available through Facebook, including demographics and interests, as well as in conjunction with each marketers’ existing customers via Facebook’s Custom Audiences tool. The Adaptly solution will also enable marketers to run integrated campaigns across both Instagram and Facebook which will enable sequential messaging, a strategy which Adaptly pioneered on social platforms.
The Adaptly platform also offers a number of workflow advantages for Instagram advertising which include the ability to create and edit multiple ads and campaigns in bulk; the ability to discover, create and optimize a large number of targeting segments; and the ability to organize and report on performance information in flexible and customized ways. The Adaptly platform will support Instagram campaigns in a number of global markets, including the United States, United Kingdom, Canada, France, Germany and Australia.
“We are pleased to have early access to the Instagram Ads API and have already launched campaigns for some of the biggest brands in the world,” says Nikhil Sethi, Adaptly’s co-founder and CEO. “The addition of Instagram media opportunities into the Adaptly platform has further enhanced our industry-leadership, particularly in the areas of video and mobile ads.”
“As we are looking to stay innovative and reach our members and customers where they are, Instagram becomes a key priority for us across all our brands,” says Travis Freeman, DVP of Social Media + Content at Sears Holdings. “Creating a deeply integrated digital strategy is a key priority for us, and with Adaptly’s Instagram solution, we now have the ability to reach our members and customers through all of the major social media platforms with a single strategic partner.”
“We are excited to be one of the very first agency partners to test Adaptly’s Instagram solution”, says Bob Tacy, VP of Digital Media at Assembly. “We are always on the forefront of new media solutions and Adaptly has helped us remain in a leadership position.”
Instagram’s 2015 ad revenue is expected reach nearly $600 million, growing to $2.81 billion in 2017 according to eMarketer.