ICYMI: 2017 Highlights and 2018 Trends
This week: A look back at the biggest social media events of 2017 as chronicled through this ICYMI blog series, predictions for what 2018 will bring for online video, and how to plan a multi-platform entertainment campaign on social.
2017 was a year of big growth for social platforms and big changes in the social advertising space. Every week we chronicled the biggest updates across Facebook, Instagram, Snapchat, Pinterest, and Twitter in this In Case You Missed It blog series, and now we’ve visualized those updates in a timeline infographic. Check out the post to revisit the new features and milestones that shaped the social media landscape in 2017.
After phenomenal growth in 2017, social video and its trajectory for 2018 is top-of-mind for social media experts. Adaptly CEO Nikhil Sethi predicts that 2018 will bring about the virtualization of television. Last year, most of the best video content was distributed exclusively through online streaming. According to Nik, “If the content moves online, all the time spent watching TV programming will move online — and where all the eyeballs go, the ad dollars will follow.” For more on how to think about TV and entertainment in a digital and social-first world, check the below post on multi-platform campaign planning.
The key to advertising in a competitive landscape like entertainment is utilizing a full-funnel approach to reach viewers across multiple channels. Creating a tailored strategy and unique creative for each social platform enables advertisers to target users in different mindsets across social media. Find out how one Adaptly advertiser achieved a 29-point lift in ad recall by targeting new and existing fans on multiple social platforms.